What's the difference between music marketing and music promotion?
Marketing and promotion are sometimes confused among indie musicians. There's a distinction between music advertising and music promotion. Let's first look at marketing.
Marketing
Marketing is about getting your goal market to know who you might be, what you have to supply, why you're providing it, and why what you are offering is something they want. Marketing is about getting your target market to know,
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Does your target market know you? With a purpose to get your goal market to know you, they must know that you just exist. Your goal market must learn about you and your music. How do you do that? You show up the place they are. You should know the place they hang around, what they read, the place they shop, and what occasions they attend. You or your avenue team must have a presence in entrance of them. You are able to do this by performing the place your target market hangs out, posting flyers where they're at, or by having an internet presence by means of your website and social media sites. Basically, discover out the place your goal market hangs out and show up there!
Does your audience like you? Once you're in entrance of your goal market, now it's a must to join with them! Have interaction with them! Care about them! Have a message and a purpose that resonates with them. What does that imply? On a personal level, inform your market why you do music. What inspires your music? What is the mission behind your music? On an inventive level, create music that they are going to like. Marketing is about partaking and connecting.
Does your target audience trust you? Sometimes you will discover that when your target market is aware of you and likes you, they may probably trust you, however that's not at all times the case. During this part of marketing, your target market is thinking: "Ok, I do know who you're and I such as you and I like your music, but can I trust that your album or your live show is going to be nearly as good as you say it is?" Marketing is about building trust.
Music Promotion: Getting them to act.
Promotion is about habits modification. It is about influencing and persuading others to act. In case you have accomplished a successful job in your advertising and marketing, your market will say: "I do know who musician X is, I like his/her music, I think the album will be amazing." But promovement is about getting them to take the next step, getting your market to say "I am going to purchase the album now." If you're advertising and marketing a live show, you want them to say "I wish to purchase tickets now". How do you get your goal market to say this? Create compelling gives! Supply limited time only discounts/particular costs, particular restricted version albums, music packages and bundles.
Not just a one-man band, Magic is a one-man entertainer. With a voice that can cover pitch ranges from the Bee Gees to Hank Williams and everything in between, Magic has a very large library of music including Oldies, Country, Rock, Blues, RnB, Big Band, Pop and even some of the newest hits today, you can be sure there will be something for everyone, no matter what genre is requested, but wait, it doesn’t end there, in addition to the great music, you will be amazed even more when you realize that he also performs magic during his shows.... That’s right, during his show he will engage the audience in magic performances that are sure to leave the crowd guessing. Combining two of the greatest entertainment venues on the market into ONE GREAT SHOW... 